Vilnius, the capital of Lithuania, is launching a new campaign2020 02 14
Vilnius is launching a new campaign that is making fun of its own obscurity among travel destinations globally. The campaign, called 'Vilnius: Amazing Wherever You Think It Is,' follows the tradition of the award-winning “Vilnius - the G-spot of Europe” campaign, which claimed that “nobody knows where it is, but when you find it - it's amazing.”
A campaign-dedicated website will ask visitors to guess where Vilnius is for a chance of winning a trip to the city while being informed of myriad reasons why Vilnius is amazing. Both locals and tourists agree that Vilnius has a lot to offer in terms of culture, history, nature, and food. The city seems to be immersed in a forest, thanks to its parks, tree-lined streets, and actual forests surrounding it. It’s a walkable city – easy to reach all central destinations on foot. In Vilnius, you can fly over the city center in a hot air balloon, admiring its picturesque medieval streets, Baroque churches and open squares.
The campaign will consist of a video clip in which people on the streets of Berlin are asked if they know where Vilnius is.
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